The downbeat prospects for the Dutch economy and ongoing decline of the public sector, offers limited growth prospects for large parts of our highly mature markets. In this environment, we understand that growth will primarily be achieved through greater market penetration and by increasing the number of service lines available to our clients. At the same time, acquistion opportunities may also arise, enabling us to increase scale and benefit from expected growth in the consulting and financial advisory services markets.
In 2010, we began the As One strategy for the period 2010/2013 that will enable us to fulfil our vision to be the Standard of Excellence, while achieving sustainable growth and a leadership position in the market. The strategy consists of 18 initiatives under the headings of quality, sustainable growth and operational excellence, and addresses the dramatic changes that have occurred in our market environment over the past two years. These initiatives have been further distilled into six priority areas for the next 12 months that will provide us with immediate traction and commitment to drive our growth in the longer term. These six priorities are:
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