As a pillar of our long-term strategy for sustainable growth, we increased our investment in innovation services, delivering new offerings that provide significant value to our clients and demonstrate our capabilities. Deloitte Innovation has continued to provide a structured approach for new ideas to be originated, developed and taken to market. As a result, our innovation processes are more efficient and commercially focused.
At the same time, these services have also enabled our clients to increase their innovatory strengths and create a culture of innovation throughout their own organisations. Today, innovation is a fundamental part of our proposals to clients who increasingly expect us to advise them and demonstrate how it works. This programme has rapidly become best practice for clients seeking a pragmatic approach to delivering on the promise of innovation.
In 2010/2011, we launched our Online Business Innovation (OBI) practice, which focuses on creating, implementing and protecting the online business identity and strategies of our clients in response to the growing array of digital communications channels available to them. We advised Telegraaf Media Groep (TMG) in its acquisition of popular local social network website Hyves.nl, by drawing on our experience with online strategies, finance and IT. We also conducted due diligence into the finances and IT systems of MySpace and helped TMG develop its business case. The acquisition took place in November, allowing TMG to accelerate its online business strategy, while providing Hyves with new prospects for growth.
Another exciting way in which we are helping clients prepare for their strategic challenges is through our Innovation Growth Track programme. The aim of this programme is to facilitate a journey towards determining the ‘business of the future’. It consists of eight inspirational sessions, each one featuring key opinion leaders such as Nassim Taleb and Al Gore, and followed by workshops with senior managers and key relations to formulate what Deloitte will look like in 2020.
The sessions were held at the start of the year and featured a broad spectrum of views on topics ranging from climate change and major socio-economic trends, to leadership models and technologies of the future. Over 50 CEO’s visited our sessions, and openly shared their ideas on innovation, while also learning from each other. In the final session, senior Deloitte managers will convene with select Deloitte personnel who have put forward creative ideas for Deloitte via their blogs.
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